Tag Archives: books about living in rural Mexico

Book Launch and Advertising Learning Curve

So this week the ebook version of A Woman’s Guide to Making a Living in Rural Mexico: How to Find A Job and Create the Life You Want will be delivered via international wireless delivery via Amazon Whispernet for those that pre-ordered it. Meanwhile, the paperback version is already available. I’ve ordered my author copy and Amazon says it will be here next week. SQUEAL!

Meanwhile, the ARC reviews are starting to trickle in from those women who scored a pre-release copy. Here’s one from Goodreads:

So often women who live in rural Mexico are completely left out of all or not acknowledged to exist in any information you might find online or in facebook groups. This book remedies that! It was very practical and not at all “misty eyed”, but very realistic yet hopeful. It addresses the unique challenges foreigner women who live in rural Mexico face, like bad internet, and acknowledges that often they might be the main source of income for their Mexican family. Great book! 

I even briefly held the coveted position of #1 New Release in Mexican Travel until being knocked down a few notches by more recently published books. There’s a lot of competition on Amazon!

Since this is the sixth book in the series A Woman’s Survival Guide to Living in Mexico, I thought I’d try a little advertising this month. Let me tell you, it’s a nerve wracking experience! I completed a course on Kindlepreneur about Amazon Ads and went ahead and made a project targeted ad for the month of July. That means that my book will appear as a recommendation when people are looking at other books that are chart-toppers in Mexican Travel. 

I am currently doing an Amazon Ad challenge and so have added a second live ad for the book, this time targeting the category of Mexican Travel rather than individual books. I know, my book is meant for women living in Mexico, not just traveling through, but there isn’t a category for that. Sigh. Maybe someday.

I also thought I’d take a stab at Facebook Ads while I was feeling frisky (or risky). That was a complicated process. Facebook allowed me to target Female Expats Living in Mexico specifically, which means more of my target audience will see my ad in their feed. I know that not every woman living in Mexico needs my particular sort of book, but there’s a better chance that women who do will see it this way. If you’ve seen the ad, I’d love to hear about it!

Being pragmatic, I don’t expect to become rich and famous any time soon, even with a bit of paid advertising. There’s quite a learning curve to book marketing after all. So after I’ve worked a bit more on this aspect, I’m aiming to get back to writing the next book which I hope to have out by the end of the year. Maybe I’ll even do some Christmas ads–whoot! The sky’s the limit! At least today! We’ll see how I feel when it comes time to pay for the ads.

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Filed under Employment, Small Business in Mexico