Failing at your own business–juice and menudo


I was finding living without electricity very difficult, so I rented a small ‘local’ (it’s like a garage with a bathroom) in town to use for my computer. I didn’t have any commercial use in mind, didn’t even bother to open the ‘cortina’ (garage door). I just did my planning for school and made up the exams. I was there maybe 3 hours a week.

That seemed wasteful to my husband. He thought I should do something to at least make enough money to pay the rent. Ok, like what? Well, we could sell juice. All right. We had an electric juicer and his mother loaned us an orange juicer. We started with carrot and orange juice. Freshly made juice is sold in little bags with a straw in it, closed with a rubber band.

So we sold juices from 8 am to 11 am every day. We did ok, but I had rented the ‘local’ on the basis of proximity to La Yacata, not its commercial viability. It wasn’t a heavily trafficked area. The neighborhood residents were not well-to-do and less apt to buy something they could make in their own kitchen.


So the juices phased out, to be replaced by menudo (a traditional Mexican soup made with cow stomach) on the weekends. My husband was an excellent cook and his menudo with an occasional pozole (soup made with corn and pig feet) were delicious. Unfortunately, as these were early morning soups with the reputation of being cures for hangovers, and take hours to prepare, we had to start the evening before and cook all night.

As with the juices, we sold what we made, but didn’t see much profit. So we closed again.




Filed under Employment

2 responses to “Failing at your own business–juice and menudo

  1. Pingback: Failing at your own business–Tortilleria | Surviving Mexico

  2. Pingback: Pozole | Surviving Mexico

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